Monday, 28 June 2010

They Think it's All Over...

... and it well and truly is for England now. However any World Cup cannot pass without remembering this classic Partridge sketch from The Day Today.

Monday, 21 June 2010

Email Fail

I received the below email from Flybe before embarking upon a recent trip. The email kindly wishes me a good trip, reminds me of my booking details and invites me to check in for my flight online.

The intention is great, despite the fact that it invites everyone to check in online, so securing the best seat becomes a scramble for who can open their email fastest.

However they have made a huge mistake within the design of the email. The large red arrow that contains the call to action to check in online is not hyperlinked.

One of the greatest strengths of online marketing is the ability to deeplink customers into further within a site. This could be to a stage within a purchase or registration process or to a page that contains the relevant content. In this instance any deeplink should land me at a minimum on a page that allows me to log in to the early check-in process.

Unfortunately, it looks as if Flybe have missed an element of the design that is essential to delivering the great customer experience they are intending.

Wednesday, 16 June 2010

Most Desirable Handset 2010

Last week I was fortunate enough to attend the Mobile Industry Awards at the Brewery in London. 

Amongst the key prizes that were handed out was the prestigious "Hottest New Phone of 2010" award. There have been some amazing developments in mobile technology over the past three years so there was always going to bound to a number of strong contenders.

This years award was given to the HTC Desire, an Android based phone that demonstrates the continued progression of HTC in the SmartPhone market.