<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/'><id>tag:blogger.com,1999:blog-244109315848847148.post1280126884626897199..comments</id><updated>2008-08-13T14:07:54.762-07:00</updated><title type='text'>Comments on Online Marketing Manager | Richard Hartigan: Don't Click, Won't Click</title><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://www.online-marketing-manager.co.uk/feeds/1280126884626897199/comments/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/244109315848847148/1280126884626897199/comments/default'/><link rel='alternate' type='text/html' href='http://www.online-marketing-manager.co.uk/2008/07/dont-click-wont-click.html'/><author><name>Richard Hartigan</name><uri>http://www.blogger.com/profile/08627633456903082718</uri><email>noreply@blogger.com</email></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>2</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-244109315848847148.post-3086665204604752643</id><published>2008-08-13T13:46:00.000-07:00</published><updated>2008-08-13T13:46:00.000-07:00</updated><title type='text'>RichardThe notion that "usability" is not equal to...</title><content type='html'>Richard&lt;BR/&gt;The notion that "usability" is not equal to the challenges of new types of input device is incorrect.&lt;BR/&gt;&lt;BR/&gt;At it's heart, usability can only be properly measured if a service has some *utility* - i.e. it has some purpose and relevant function to the person who comes into contact with it.&lt;BR/&gt;&lt;BR/&gt;This is the part that people new to "usability" often leave out. Websites and any other device need to be structured and designed around real people's actual context and needs in the real world first and foremost.&lt;BR/&gt;&lt;BR/&gt;The method and style of interaction inherent from there on in are "simply" logistical issues often constrained/defined by technology, cost and the cognitive and motor abilities of the person involved.&lt;BR/&gt;&lt;BR/&gt;Even Jakob would agree with that. In fact he came up with the idea in 1996!&lt;BR/&gt;http://www.useit.com/papers/anti-mac.html&lt;BR/&gt;&lt;BR/&gt;Cheers&lt;BR/&gt;DJ</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/244109315848847148/1280126884626897199/comments/default/3086665204604752643'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/244109315848847148/1280126884626897199/comments/default/3086665204604752643'/><link rel='alternate' type='text/html' href='http://www.online-marketing-manager.co.uk/2008/07/dont-click-wont-click.html?showComment=1218660360000#c3086665204604752643' title=''/><author><name>DJ</name><email>noreply@blogger.com</email></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://www.online-marketing-manager.co.uk/2008/07/dont-click-wont-click.html' ref='tag:blogger.com,1999:blog-244109315848847148.post-1280126884626897199' source='http://www.blogger.com/feeds/244109315848847148/posts/default/1280126884626897199' type='text/html'/></entry><entry><id>tag:blogger.com,1999:blog-244109315848847148.post-8903909416698682610</id><published>2008-07-21T05:58:00.000-07:00</published><updated>2008-07-21T05:58:00.000-07:00</updated><title type='text'>The whole notion of touch is far more intuitive th...</title><content type='html'>The whole notion of touch is far more intuitive than that of using a mouse. &lt;BR/&gt;&lt;BR/&gt;That said I am sure a many of the lessons already learned will be valid in a 'touch and tap' world. A link still needs a 'tap' affordance in the same way a link needs a 'click' affordance.&lt;BR/&gt;&lt;BR/&gt;In terms of User Experience this could mark the beginning of an incredibly exciting time where User Experience evolves closer into Experience Design (http://en.wikipedia.org/wiki/Experience_design) which deals with usability on a far broader level. An evolution that will see even the term 'user' as unacceptable in the realms of people centred design</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/244109315848847148/1280126884626897199/comments/default/8903909416698682610'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/244109315848847148/1280126884626897199/comments/default/8903909416698682610'/><link rel='alternate' type='text/html' href='http://www.online-marketing-manager.co.uk/2008/07/dont-click-wont-click.html?showComment=1216645080000#c8903909416698682610' title=''/><author><name>Al Stevens</name><uri>http://www.alstevens.co.uk</uri><email>noreply@blogger.com</email></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://www.online-marketing-manager.co.uk/2008/07/dont-click-wont-click.html' ref='tag:blogger.com,1999:blog-244109315848847148.post-1280126884626897199' source='http://www.blogger.com/feeds/244109315848847148/posts/default/1280126884626897199' type='text/html'/></entry></feed>